|"Corporations do not speak in the same voice as [the] new networked conversations. To their intended online audiences, companies sound hollow, flat, literally inhuman. In just a few more years, the current homogenized 'voice' of business - the sound of mission statements and brochures - will seem as contrived and artificial as the language of the 18th century French court. Already, companies that speak in the language of the pitch, the dog-and-pony show, are no longer speaking to anyone."|
- The Cluetrain Manifesto (Theses 14-16)
In order to help online organizations bridge the gap between themselves and their markets, Deep/Young Anodyne Laboratories was commissioned to REbrand several web sites. The first step in this campaign was to add a welcome page (also known as a "splash" page) to each site. Each splash page attempts to more honestly represent the true nature of the site. Simply click on an organization to the left, and experience the REfreshing open-ness of the new economy.